As previously quoted by Geoff Feldman on LinkedIn, I have to agree with his sentiments exactly.
Don't SPAM the heck out of your friends. We're all done with that era.
The concept is not new and the past times it was done, it failed. I don't think it will "Go viral", at least not for long. Many maybe all of the companies they mention provide some small fee for site referrals. You can see many blogs have an "Amazon store" which is nothing more than site referrals for books that they may be pushing on the blog. It's nice pin money if done right.
However, to pay the benefits needed to motivate participation, they need more and more site referrals. At the end of the day it suffers from everything a multi-level marketing thing does. These never work if they don't have something concrete and special to sell (such as Amway or Mary Kay). Blast off has nothing that Google doesn't have.
I think people are more sophisticated and cautious about data aggregation and privacy. This would turn me personally from even experimenting with it.
I'm not excited enough to be skeptical.
Labels: blastoffnetwork.com, facebook, spam
